CHANGE Logo and Branding

CHANGE is ALDO Group's health and environment programme. This on-going project's goal is to bring ALDO Group to a carbon neutral state.

Role as Lead Designer on the development and roll-out of an identity and a flexible brand system. Design work also included collateral for the programme launch and initiatives within the "Reduce, Reuse, Recycle" and "CO2 Reduction" sectors.

Art Director: Gerard Cleal
For ALDO Group, Brand & Concept